market research & innovation strategy
Intel emerging markets retail
Point Forward, 2009
Developed strategic insights and a concept definition for Intel's Embedded Systems group from a field investigation of the point-of-sales experience in independent retail businesses in New Delhi and Beijing, .
Learning in Grand Rapids
Steelcase Foundation, 2008-09
Conducted primary and secondary research, developed insights, and prototyped heat maps to help the Foundation find new ways of engaging the school system and community to improve education in Grand Rapids, Michigan.
Neutrogena counter
MetaDesign, 2008
Conducted contextual interviews in Shanghai to understand Chinese women's attitudes toward and behaviors around beauty and skin care to inform the redesign of the Neutrogena's retail counter experience.
Kohler web strategy
MetaDesign, 2007-08
Our team of researchers and designers helped the plumbing and hospitality giant redefine their global presence on the web, which involved international research to understand Kohler's customer and specifier needs.
smart building
Institute of Design, 2006-07
A systems-level design plan for a multi-unit, green residential development in Chicago, synthesizing industry context and user needs into design concepts. DOWNLOAD
Arzu brand strategy
Institute of Design, 2007
Helped a Chicago non-profit define their brand and marketing strategy based on research into the interior architecture industry and philanthropy community. DOWNLOAD
aspen
Institute of Design, 2006
Design plan for an innovation lab for non-profit organizations, focusing on how these organizations can sustain growth through self-assessment. DOWNLOAD
GM longevity
Institute of Design, 2006
A new product definition for GM. The Longevity is a mid-priced, hybrid vehicle that is healthier for both the driver and the environment. DOWNLOADusability research & interaction design
Satellite TV company
MetaDesign, 2007
Joined the project team during the design phase to define interactions and develop wireframes for a new satellite television experience, including both the graphical and physical user interfaces.
mobile apps
Google, 2006
Designed, ran, and analyzed usability experiments for various hi-fidelity prototypes of Gmail and Maps for Mobile. Studies involved contextual inquiries, remote studies, as well as eye-tracking equipment.
natural language
Volkswagen ERL, 2004-05
Assisted with the design, administration, and data analysis of studies for the design of an in-car natural language dialogue system. Also designed interfaces for demonstration prototypes.graphic design
IAP publications
International Accountability Project, 2008
Ongoing design of newsletters, brochures, and other print materials for a non-profit organization that advocates for the livelihood of peoples displaced by development projects.
simpirica spine
Simpirica Spine, 2006
Brand definition and identity design for a medical device company specializing in spine products.
ID t-shirt